EastVirtual Event Workshop

The face-to-face events industry has embraced virtual events of all types. Trade associations and tradeshow/conference organizers have discovered that virtual events are a critical communication channel that expands the reach of their content and drives live attendance. The challenge is that virtual events require a strategic, integrated approach that involves multiple departments: marketing, sales, education, membership, customer service, and IT. Most event organizations lack the training to move forward with the strategy and tactics necessary to launch a virtual event.

EastVirtual Event Workshop admission is limited to trade association and for-profit exhibition organization staff.  Companies that supply consulting services, platforms, and related products may only attend by purchasing a sponsorship.

Registration will close on Monday, March 19 at Noon Eastern Time.

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Join Us on March 21, 2012 at the ASAE Center in Washington, DC for a one-day, face-to-face educational seminar that will take you from having little or no virtual event knowledge to walking away, workbook in hand, with an understanding of the exact steps for building a 30-day implementation strategy. The workshop brings together the nation’s most knowledgeable and influential virtual event and meeting talent—experts on the leading edge of virtual event strategy and implementation—all at a very low investment in time and money.

New Blog Post:  EastVirtual 2012 Recap: Top Ten Takeaway Tweets

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We’ll rapidly take you from the “10,000-foot” view of virtual events to the “500-foot” one. We‘ll examine business models, staffing needs, and the latest virtual technologies. We’ll discuss the strategies you’ll need to engage attendees and deliver effective (and profitable) programming. We’ll also cover exhibit and sponsorship sales plans, pre-event planning, post-event assessment, audience acquisition techniques, ROI calculations, and realistic budgeting for virtual events.

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